Hispanic Heritage Month profile picture frame
A month for names, places and living communities, not one flattened idea of a culture.
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Hispanic Heritage Month runs from September 15 to October 15 in the United States. The unusual mid-month dates connect it to independence anniversaries across Latin America rather than to a marketing calendar.
A shared frame works when the campaign leaves room for people to name their own country, language and relationship to the term Hispanic. It should open a conversation, not stand in for one.
How to celebrate Hispanic Heritage Month
Start with one place, not a continent
Choose a writer from Puerto Rico, a recipe from Oaxaca, or music from the Dominican Republic and learn enough to name where it comes from. "Latin culture" is too broad to tell you much.
Buy from the business directly
Order from a locally owned restaurant, bookshop or maker and pay the listed price. A purchase that reaches the owner is more useful than reposting a directory you never visit.
Listen to how people identify themselves
Hispanic, Latino, Latina, Latine and national identities carry different meanings. Use the word a person uses for themselves instead of turning terminology into a test they have to pass.
Learn the history under your feet
Look for the neighbourhood, labour, migration or civil-rights history of Hispanic communities where you live. Local archives and oral-history collections are usually more revealing than a generic national timeline.
Wear a frame that leaves room for a name
A shared frame can mark the month without pretending everyone shares one story. Pair it with a caption naming your family, community, country or the person whose work you are learning from.
What Hispanic Heritage Month is
The observance began as Hispanic Heritage Week in 1968 under President Lyndon B. Johnson. Congress expanded it to 31 days in 1988, and President Ronald Reagan signed that change into law.
September 15 is the independence anniversary of Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. Mexico marks independence on September 16 and Chile on September 18, which explains why the US observance begins halfway through September.
Hispanic and Latino are broad, overlapping terms rather than interchangeable identities for everyone. Communities include many races, national origins and languages, including Indigenous languages, Portuguese and English alongside Spanish.
How organisations mark it
Pay contributors for expertise
A speaker, translator or artist is doing work, not donating authenticity. Put compensation in the plan before invitations go out.
Let the calendar extend past October 15
Do not introduce a supplier, author or employee group for one month and disappear. Keep procurement, programming and language access moving through the year.
Make the programme internally specific
A panel called "the Hispanic experience" asks a few people to represent millions. A conversation about first-generation college students, Afro-Latino history or bilingual healthcare can go somewhere real.
Check who is doing the extra labour
Employee groups are often asked to design the celebration on top of their jobs. Give them budget, work time and decision-making authority rather than an unpaid cultural assignment.
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Be the first
No one has run a Hispanic Heritage Month campaign yet.
Make the frame, share one link, and your supporter count starts moving today.
Create a campaignCampaign ideas
- Build one frame with optional space for a country, city, language or family name.
- Run a weekly employee or student portrait written in the participant's own words and approved by them.
- Partner with a local archive to share one document or oral-history clip with full context.
- Create a paid reading, film or music series focused on a different place each week.
- Give participating businesses a common frame while letting each one write its own story.
- Publish what the organisation will continue funding after October 15.
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Common questions
When is Hispanic Heritage Month?
It runs from September 15 through October 15 each year in the United States.
Why does Hispanic Heritage Month start on September 15?
September 15 is the independence anniversary of Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. Mexico and Chile mark independence later that same week.
When did the observance begin?
It began as Hispanic Heritage Week in 1968 and was expanded to a 31-day observance in 1988.
Do Hispanic and Latino mean the same thing?
They overlap, but they are not identical and neither is preferred by everyone. Follow the terms people and communities use for themselves.
Can our group make the frame bilingual?
Yes. Upload a finished transparent PNG with your chosen wording, or create separate campaign designs for different audiences.
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Run it for your organisation
Make the frame once, share one link, and watch the supporter count move. Takes about a minute.
Create a campaign