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World Alzheimer's Month profile picture frame

Make room for the person who is still here, and for the people doing the daily care.

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September is World Alzheimer's Month, with World Alzheimer's Day on September 21. It is a month for challenging stigma, but also for making ordinary places easier to use when memory, language or orientation changes.

A purple profile frame can bring care partners, clinicians, families and local services into the same campaign. Pair it with one useful contact or one change people can make in real life.

How to celebrate World Alzheimer's Month

Keep speaking to the person

Do not redirect every question to the care partner. Use the person's name, allow time for an answer, and include them in decisions that concern them.

Make one visit easier

Choose a familiar place, reduce background noise and do not test their memory with "do you remember me?" Introduce yourself naturally and let the conversation begin where it begins.

Give a care partner a real break

Offer a specific two-hour window, a meal, or one errand you can complete without supervision. "Call if you need anything" leaves another planning task with the person already carrying most of them.

Learn the difference between dementia and Alzheimer's

Dementia is an umbrella term; Alzheimer's disease is one cause. Knowing that small distinction makes conversations with families and clinicians more accurate immediately.

Wear purple and link locally

Use the frame, then point people to a memory clinic, dementia navigator, caregiver group or helpline they can actually reach. A global month becomes useful through local doors.

What World Alzheimer's Month is

Alzheimer's Disease International launched World Alzheimer's Month in 2012. World Alzheimer's Day is older: it was introduced on September 21, 1994, during the organisation's tenth anniversary.

Alzheimer's disease is the most common cause of dementia, but the terms are not interchangeable. Dementia describes a group of symptoms that can have several causes; Alzheimer's is one disease that causes those symptoms.

Stigma can delay diagnosis and isolate both the person with dementia and those caring for them. Useful awareness work replaces euphemism and fear with clear information, accessible services and continued invitations to take part.

How organisations mark it

Show what an assessment involves

Fear grows in the blank space before a first appointment. Explain who attends, how long it takes, what information to bring, and what happens after the assessment.

Audit the building with a person who uses it

Clear signs, quiet waiting areas, visible toilets and consistent staff introductions can matter more than another awareness banner. Invite people living with dementia to identify what gets in their way.

Recognise unpaid care

Care partners need respite, flexible appointments and direct information, not ceremonial praise. Publish the route to those services beside every September story.

Use images with dignity

Avoid portraying every person as confused, frail or absent. Dementia changes abilities, but people continue to have preferences, relationships, humour and a right to be represented as themselves.

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Be the first

No one has run a World Alzheimer's Month campaign yet.

Make the frame, share one link, and your supporter count starts moving today.

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Campaign ideas

  • Create a purple frame shared by families, clinicians, volunteers and dementia-friendly businesses.
  • Film the route from the clinic entrance to the assessment room so a first visit contains fewer surprises.
  • Run one weekly post correcting a specific misconception, reviewed by a dementia clinician.
  • Ask local shops to pair the frame with one concrete dementia-friendly change they have made.
  • Hold a listening session led by people living with dementia and publish the changes that follow.
  • Keep a permanent local-services link in every caption so September traffic still finds help later.

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Common questions

When is World Alzheimer's Month?

It runs throughout September. World Alzheimer's Day is September 21 every year.

When did World Alzheimer's Month begin?

Alzheimer's Disease International launched the month-long campaign in 2012. World Alzheimer's Day began in 1994.

Are dementia and Alzheimer's disease the same thing?

No. Dementia is an umbrella term for a set of symptoms. Alzheimer's disease is the most common cause of dementia.

What colour is used for Alzheimer's awareness?

Purple is widely used by Alzheimer's and dementia organisations, although branding varies by country.

Can a memory clinic make a shared frame?

Yes. Create one campaign link and send it to staff, families and partners. Nobody needs an account to add their photo.

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Run it for your organisation

Make the frame once, share one link, and watch the supporter count move. Takes about a minute.

Create a campaign

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