A matching gift with a Friday deadline
When a donor matches gifts until Friday night, the clock is the campaign. Put the frame link in the same email as the donate button. Plenty of people will not click donate on the first pass, but they will change a photo if it takes ten seconds on their phone. Their friends then see the ask inside WhatsApp and Instagram, which is where most of a list actually lives.
On Saturday, paste the live supporter count into the recap you send the matching donor. It is a real number of people who opened the link and saved a picture, not a screenshot of likes. Ollabs does not process money. Keep Pix, PayPal, or the donation form in the caption and in the email so the frame and the ask travel together.
