Domestic Violence Awareness Month profile picture frame
Believe people, protect their choices, and make the route to help easy to find.
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October is Domestic Violence Awareness Month. For someone being monitored at home, even searching for help can carry risk, so the useful details are discreet contact options, safe-device guidance and advocates who will not take control away from them.
A purple profile frame can show that a workplace, campus or community believes survivors. The campaign behind it needs to be as careful as the symbol is visible.
How to celebrate Domestic Violence Awareness Month
Save the service under a neutral name
If somebody you know may have their phone checked, ask before sending links or messages. A local advocate can help think through safer contact methods and device use.
Believe the first disclosure
Say "I believe you", "this is not your fault", and "what would feel useful right now?" Do not interrogate details or make continued support depend on leaving immediately.
Offer choices, not commands
Abuse removes control. Support should not repeat that pattern. Offer a ride, document storage, childcare or company on a call, then let the survivor decide what is safe.
Learn your workplace or campus route
Find out which office handles emergency leave, accommodation, housing changes or protection orders before someone needs it. If the policy is impossible to locate, tell the organisation.
Wear purple without identifying anyone
Use the frame to support services or name your organisation's policy. Never hint at somebody else's experience, even positively, without clear permission.
What Domestic Violence Awareness Month is
Domestic Violence Awareness Month grew from the Day of Unity organised by the National Coalition Against Domestic Violence in October 1981. The observance expanded to a week and the first national month was marked in October 1987.
Purple is widely used to represent domestic violence awareness. Advocates use the month to honour people killed by abuse, recognise survivors and connect communities with services.
Domestic violence can include physical and sexual violence, stalking, threats, coercive control, financial abuse and technology-facilitated monitoring. Leaving is not a single safe or available step for everyone, which is why survivor-led safety planning matters.
How organisations mark it
Put safety before engagement
Do not ask followers to disclose abuse in public comments. Moderate replies, provide a private route, and warn that internet use may be monitored when publishing online resources.
Audit the policy against real situations
Emergency leave, schedule changes, address privacy and workplace safety plans need named decision-makers. A policy that requires repeated disclosure to several managers is another barrier.
Fund advocates, not only awareness
Shelters and legal services need unrestricted money for transport, hotel rooms, phones and staff time. Let the local programme say what is hardest to fund.
Keep survivor stories voluntary
Never make a personal account the admission price for support or publicity. Pay contributors where appropriate and let them withdraw details before publication.
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Be the first
No one has run a Domestic Violence Awareness Month campaign yet.
Make the frame, share one link, and your supporter count starts moving today.
Create a campaignCampaign ideas
- Build a purple frame with a discreet local helpline or service page in every accompanying caption.
- Ask advocates to review all safety, technology and leaving language before launch.
- Train managers or resident advisers, then publish the exact private route for requesting help.
- Fund one practical category chosen by a local service, such as transport or emergency accommodation.
- Use staff portraits to explain policy without asking survivors to identify themselves.
- Keep the resource page and moderation plan active after October.
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Common questions
When is Domestic Violence Awareness Month?
It is observed throughout October each year.
Why is purple used for domestic violence awareness?
Purple is the widely recognised colour used by survivor services and advocacy organisations during the month.
When did the national observance begin?
It grew from the Day of Unity first held in 1981. The first national Domestic Violence Awareness Month was observed in October 1987.
What should I say if someone discloses abuse?
Tell them you believe them, that the abuse is not their fault, and ask what support feels safe. Avoid pressuring them to leave or contacting the abusive person.
Can our service create a frame without exposing clients?
Yes. Staff, partners and supporters can carry the campaign without identifying service users. Nobody needs an account to use the frame.
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Run it for your organisation
Make the frame once, share one link, and watch the supporter count move. Takes about a minute.
Create a campaign