A sermon series has an end date
A six-week series is a closed window. Make the frame the week before Sunday one, put the QR in the bulletin, and ask small-group leaders to drop the link in their chats after service. When the series ends, publish a new campaign for the next season instead of leaving last quarter’s title on people’s photos.
Vacation Bible school, a mission team send-off, and a building offering each deserve their own link. Mixing them into one evergreen frame makes the counter meaningless and the design muddy.
